2025年5月12日，佛山/ Apeldoorn——全球智能室内气候解决方案领导者喜德瑞集团 与全球科技领军企业美的集团签署多项战略协议。

喜德瑞中国目前通过旗下四大品牌——Baxi（八喜）、De Dietrich（德地氏）、Chappee（厦贝）和Brotje（伯爵）服务本土市场。

双方所签署的系列协议，包括以下主要内容：

•  美的收购喜德瑞中国现有业务，涵盖生产制造、销售网络及核心技术

•  根据品牌授权协议，美的在中国市场继续使用上述四个品牌，完善其多品牌矩阵

•  喜德瑞集团在华保留精简的供应链业务，专注全球战略采购

•  收购完成后，美的将为喜德瑞集团广泛的海外市场供应锅炉产品及服务

此次战略合作旨在通过技术创新提升能源效率，优化居住舒适度，为应对全球变暖挑战、提升生活品质作出更大贡献。

【关于喜德瑞集团】

作为全球领先的智能室内气候解决方案领导者，喜德瑞集团在全球100多个国家设 有分支机构，拥有7,100名员工。2023年集团营业额达23亿欧元，旗下运营Baxi、De Dietrich、Remeha、Brötje、Chappée、Baymak等国际知名品牌。总部位于荷兰 Apeldoorn。http://www.bdrthermeagroup.com

【关于美的集团】

“科技尽善，生活尽美”—美的集团是一家覆盖智能家居、工业技术、楼宇科技、机器人与自动化、美的医疗、安得智联六大业务板块为一体的全球化科技集团，近10年投入研发资金达1000亿，形成美的、小天鹅、华凌、COLMO，库卡，威灵、合康、科陆、高创、万东和菱王等多个品牌组合，每年为全球超过5亿用户，各领域的重要客户与战略合作伙伴提供满意的产品和服务。迄今，美的在全球拥有超400家子公司、38个研发中心和44个主要生产基地，业务覆盖200多个国家和地区。www.midea-group.com

媒体联络：

喜德瑞集团：Dorien Souman，
dorien.souman@bdrthermea.com 

美的集团：付修刚，fuxg@midea.com

Midea & BDR Thermea Reach Strategic Cooperation Agreements in China

Foshan / Apeldoorn, 12 May,2025 – BDR Thermea Group, a leading provider of smart indoor climate solutions, has signed several strategic cooperation agreements with Midea Group, an international tech-leading company.

BDR Thermea China currently serves the domestic market through four brands: Baxi, De Dietrich, Chappee, and Brotje. Under the agreement:

• Midea is to acquire BDR Thermea China’s existing business including manufacturing, sales operations and the relevant technologies.

• As part of a brand licensing agreement, Midea will continue to use Baxi, De Dietrich, Chappee, and Brotje, to extend its brand portfolios exclusively for China.

• BDR Thermea Group will retain a scaled-down operation in China focused on global strategic sourcing.

• Midea will supply boiler products and related service to BDR Thermea for various markets post-acquisition.This partnership aims to advance energy efficiency, enhance residential comfort, and contribute to improving quality of life amid the challenges of global warming.

About BDR Thermea Group

BDR Thermea Group is a leading manufacturer of smart indoor climate solutions for domestic and commercial use. The company employs more than 7,100 people and operates in more than 100 countries worldwide. BDR Thermea Group, which realised a turnover of EUR 2.3 billion in 2023, serves customers under renowned market-leading brands including Baxi, De Dietrich, Remeha, Brötje, Chappée and Baymak. Its headquarters are in Apeldoorn, the Netherlands.

www.bdrthermeagroup.com

About Midea Group

The Midea Group, with the vision of “bringing great innovations to life”, has upheld the philosophy of creating a better life through technology since its establishment. Based on 57 years’ of development,  Midea has evolved into an international tech-leading company which specializes in six major businesses including Smart Home Business, Industrial Technologies, Building Technologies, Robotics &Automation, Midea Medical and Annto Logistics. Over the past 10 years, nearly 100 billion yuan has been invested in R&D, with 38 R&D centers and 44 major production bases in the world. At present, Midea’s products and services have served more than 500 million customers in over 200 countries and regions. It further forms a brand matrix covering Midea, Little Swan, Toshiba, WAHIN, COLMO, Clivet, Eureka, KUKA, GMCC, Welling, LINVOL, and Wandong.
www.midea-group.com

For more information:

BDR Thermea Group: Dorien Souman,
Dorien.souman@bdrthermea.com 

Midea Group: fuxg@midea.com